Why it matters
This is a marketing-specific hands-on session on Claude usage, showing non-engineering teams adopting Skills while being taught to manage token spend directly.
The tokenmaxxing angle
Andre Piazza's session explicitly covers token optimization and Claude project organization for marketers, a rare case of end-users, not just developers, trained on inference-cost discipline.
From the organizers
Luisa Rubalcava leads a session on building a Claude Skill for campaign briefs and Andre Piazza leads one on optimizing Claude usage, with 25 people registered via the Cybersecurity Marketing Society.