Why it matters
When operators and lawyers are independently building AI workflows, it signals that AI spend is diffusing beyond engineering teams — raising new questions about cost visibility and governance.
The tokenmaxxing angle
Non-engineer builders typically use high-level tools that obscure token costs entirely. The workflows they demo at events like this are where shadow AI spend lives — unmonitored, unoptimized, and growing fast.
From the organizers
Event hosted by MakerSquare.ai at Celis Brewery, 10001 Metric Blvd., Austin. Engineers are explicitly discouraged; target audience is 'operators, lawyers, real estate professionals, consultants, HR leaders, and small business owners.'