Why it matters
When a media giant recasts its usage dashboard from 'who burns the most tokens' to 'who burns them inefficiently,' it names the metric that governs spend: output per token, not tokens consumed. Velocity without that denominator is just costly churn.
Tokenmaxxing read
Disney's twin goal — more velocity, less waste — only reconciles if you measure tokens per shipped feature and watch post-release failure rates, not raw usage. Rival Paramount Skydance is reaching for per-user monthly token caps; a dashboard flagging waste is the lighter lever.
Source takeaway
Business Insider reports Disney leaders want engineers on Claude and Cursor moving faster, yet Rohe told a Wednesday meeting it doesn't want staff 'tokenmaxxing'; the dashboard exists to surface waste and protect code quality, not reward sheer volume.
