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Enterprise hits and misses - AI results are elusive, but why? Tokenmaxxing is here, and AI (in)security is looming - Diginomica

Diginomica warns that enterprise AI programs can drift into tokenmaxxing consumption goals, creating spend without clear business results and amplifying security risk.

Published 2026-05-11Source: Diginomica
Generated Tokenmaxxing editorial thumbnail for Enterprise hits and misses - AI results are elusive, but why? Tokenmaxxing is here, and AI (in)security is looming - Diginomica

Why it matters

Without visibility into where tokens go and what they produce, AI budgets expand while leaders still can't explain ROI or risk exposure.

Tokenmaxxing read

Build FinOps-style governance: budgets, chargeback, and "good prompts" playbooks that prioritize narrower context and verifiable outputs.

Source takeaway

Don't mandate "AI first" by token counts - mandate measurable outcomes, and treat token burn like cloud waste to prune.

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AP reports the tokenmaxxing fad is buckling as costs climb without matching productivity. Moody's AI analytics head Vincent Gusdorf, author of a new report, says bills piled in and teams realized the tools need disciplined use.

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