Enterprise hits and misses - AI results are elusive, but why? Tokenmaxxing is here, and AI (in)security is looming - Diginomica
Diginomica warns that enterprise AI programs can drift into tokenmaxxing consumption goals, creating spend without clear business results and amplifying security risk.
Published 2026-05-11Source: Diginomica
Why it matters
Without visibility into where tokens go and what they produce, AI budgets expand while leaders still can't explain ROI or risk exposure.
Tokenmaxxing read
Build FinOps-style governance: budgets, chargeback, and "good prompts" playbooks that prioritize narrower context and verifiable outputs.
Source takeaway
Don't mandate "AI first" by token counts - mandate measurable outcomes, and treat token burn like cloud waste to prune.
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