Why it matters
As agentic tools multiply calls behind the scenes, usage-based billing can surge faster than impact. Execs are starting to demand ROI signals instead of “use more AI” KPIs.
Tokenmaxxing read
Treat tokens like cloud spend: instrument cost per workflow, set per-team budgets, and tie “AI usage” to outcome metrics (deploys, tickets, revenue touches) so loops don’t run unchecked.
Source takeaway
Uber’s COO says the link between more token usage and more useful product isn’t clear yet.
