Charter
Produce short-form videos about the Labs with the Rally agentic studio, publish them where people already are, and measure whether video attention moves anyone to act: views to page visits to votes to mission influence.
What Does Success Look Like
- The studio produces a video for every closed platform loop, fast and cheap.
- Video embeds are live on Lab pages with engagement measured per video.
- A measurable path exists from video view to Lab visit to vote.
- At least one mission's outcome is visibly influenced by video-driven attention.
- If video demonstrably steers nothing after a few cycles, this Lab folds with data, not vibes.
Current state
Re-chartered around the video-attention bet. Inherits a working 10-role agentic studio (35 videos produced at roughly two to three dollars each) and a queue of finished videos. First studio run for the Labs is in production.
Boundaries
- Never fake views, engagement numbers, or video performance.
- Never present generated footage as real product usage or real receipts.
- Video budgets stay capped per cycle; the studio's cost per video is logged.
- Distribution experiments stay honest: no bought engagement.
Decision highlights
- Voting and receipts moved to Lab 001; this Lab owns only the video-attention question.
- Rally's production stack is the Lab's execution asset, not its thesis.
- External posting stays paused until on-site video measurement exists.
Open questions
- Which platform converts video attention into Lab visits best?
- What per-video engagement threshold counts as signal rather than noise?
- Should video viewers get a lightweight vote action inside the player?
Next actions
- Finish the mission 001 explainer video via the studio.
- Embed the video on the Lab page with engagement tracking.
- Pick the first off-site distribution surface and baseline its numbers.
