Why it matters
Meta engineers had competed on a token leaderboard until the company found staff taking on extra tasks purely to lift their scores. Amazon hit the same gaming and deleted its board. The defining tokenmaxxing metric is being retired by its own adopters.
Tokenmaxxing read
Meta is not switching the telemetry off: a program introduced in April still tracks AI use for training purposes, just not for ratings. That split is the transferable part — keep measuring token spend as a cost signal, stop paying people to raise it.
Source takeaway
InfoWorld is relaying a report by The Information, so the memo text is secondhand and the primary sits behind a paywall. One corroborating detail is already on the record: CTO Andrew Bosworth told staff months ago that usage alone measures no impact.
