long-form

From tokenmaxxing to valuemaxxing

IT Pro canvasses Gartner, IDC, 451 Research and HPE on what replaces token leaderboards. The Tokenomics Foundation's Mike Fuller says the outcome-first 'valuemaxxing' fix only measures half the equation.

Published 2026-09-10Source: IT Pro
IT Pro source artwork

Why it matters

The spend side is getting plumbing: FOCUS 1.5, the FinOps Foundation-backed billing spec due in December, builds token-level AI usage and per-provider pricing into one format so costs compare across vendors. Linking workloads to outcomes still has no standard.

Tokenmaxxing read

An outcome metric says what a task was worth, not what it burned to get there. Model choice, retries and context size all sit on the cost side of that ratio, which is why routing matters even at firms that have already stopped ranking employees by token count.

Source takeaway

Gartner's Stewart Buchanan offers two cheap habits: hand deterministic jobs to rule-based code instead of reasoning models, and stop at the first adequate answer instead of re-running prompts. For most CIOs, cost-per-outcome tracking is over a year away.

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