Why it matters
Public token volume is becoming a marketing metric. If you run agents in production, you need cost governance that links token burn to outcomes (latency, quality, revenue), not just big throughput claims.
Tokenmaxxing read
Treat 'tokens processed' as an input metric that can be optimized for optics. The defensible move is to instrument per-workflow unit economics and route workloads to the cheapest model that hits quality targets.
Source takeaway
The Register reports Sundar Pichai said Google is now processing about 3.2 quadrillion tokens per month (up from 9.7T/month two years earlier) and outlined infrastructure spend meant to keep always-on, agent-like features running at scale.